In 2016 Claudio Carnevali, founder and CEO of Trackting, has his Hornet stolen. The initial shock soon turns into anger at having been robbed of a bond, more than of a vehicle, regardless of its economic value.

He looks for a solution on the market and discovers that the protection devices available are technologically limited: complicated to install, equipped with outdated alert systems and tied to fees for SIM cards bought separately.

Claudio has long experience in IoT, the technology of connected devices. He decides to build the anti-theft device that every motorcyclist (and not only) should have had, to give thieves a hard time. Together with Gabriele Allegria, co-founder and CTO, Trackting is born.

Trackting SMART arrives: high-precision GPS, integrated SIM with no monthly fees, no wires to connect.

Since then more than 80,000 people have chosen Trackting, and the brand has become the Italian leader in GPS anti-theft devices, with steady growth in both revenue and users. Trackting lands in the UK with an offer tailored to the international market.